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When marketing your brand, it’s important to understand what options you have for your business goals. We all see those perfectly tailored ads on our Facebook and Instagram pages. You’ve probably asked yourself how they are always so accurately targeted to your needs! Let’s take a quick look at the differences between boosted ads and […]

Social media profiles are a very important part of doing business today but many business owners don’t realize that each profile is actually owned by someone … Imagine this. Your long-term marketing coordinator suddenly resigns or must take an unexpected medical leave. In their absence, you realize that you have no way to access your

As a small business owner, you’ve come to expect the typical ups and downs that come with managing budgets, employees, and economic fluctuations. And now, thanks to the lingering pandemic, you’ve probably also dealt with a whole other set of issues, such as market changes, labor shortages, and virus mitigation measures. Here at Ace Web

For your business’s website to be found, you need to be ranked highly and indexed on major search engines. Implementing search engine optimization (SEO) practices ensures that your website is attracting website traffic with relevant search queries. But, what exactly is SEO and how does it work? SEO improves your website’s visibility across search engines such as

As a small business, you have a lot on your plate. From operations and balancing the books to managing employees and ensuring your customers are satisfied, you probably feel like there aren’t enough hours in the day. At Stellaractive, we’ve worked with hundreds of small businesses since our inception in 2007. With experience in B2B

Reviews are everywhere whether you want to read them or not. With Google My Business prominently displaying reviews on business listings, businesses like Yelp increasing their influence, and social media testimonials and conversations happening all the time, you can’t get away from customer feedback. How can you harness the power of these powerful conversations to

If you search the term ‘website speed’, what kind of results do you get? Likely, you’ll see a plethora of tools that can test your site’s speed along with articles issuing dire warnings about how users need your site to load in 3 seconds – even a second more and Google will tank your rankings

Many of our customers come to us with questions about receiving strange messages from third party sources inquiring about buying, selling, or listing our customers’ domain names. These messages are either received via email, phone, contact forms on your site or even through snail mail. This is a common scam and we want to warn

People often think that the logo needs to spell out what they do, when often that isn’t desirable or even possible. If you need a logo for a restaurant, you don’t necessarily want food or plates or silverware in it. If you think about the really great, instantly recognizable logos in the marketplace, they usually